Coolest Jobs in Social Media

patrick mackaronis

These days everyone is on social networks and it is hard to find a business, whether it is a bank, a law firm, an art gallery or a restaurant, that does not have a social media presence. Almost everyone knows that to stay in business today, and to be successful, they must be on Facebook, Twitter, Instagram, LinkedIn, and maybe on all of them.

If you’re good at social media, why not work in the social media market? It makes sense to do what you love doing and get paid for it.

Here are some of the best jobs in social networking

Social media marketing coordinator

You are the person who will tweet, post on Facebook; write unique content and load photographs or videos on to various social platforms. You will be busy on Facebook, Twitter and LinkedIn, possibly also Google and Pinterest.   You need to understand each platform, be consistent, creative and interesting, as well as understanding key words and SEO.

Social media manager

You will need some experience in the business world and a good understanding of social media platforms. A manager needs to oversee the design of the social media marketing strategy, and the implementation, with good social media staff. You would need to monitor each account and see which platforms work better than others. Strong communication skills are necessary, as there needs to be communication between the various platforms.

Social media strategist

Similar to a manager but you will spend your time strategizing and creating a company profile on the various platforms, developing customer loyalty and encouraging customer / business relationships. You are the person who will humanize your company, making your posts and presence interactive and real.


From magazines and newspapers to bars and hotels – everyone needs a blogger. If you have good writing skills and are able to create engaging, creative and informative content, you will be in demand. It is important to understand key words and be able to get the message across while ‘telling a story’.

Search Engine Optimization

We have left this one for last but it is one of the most important jobs in social spheres today. More content is being written on websites and on blogs, and you will need to make sure that the right people are lead to your sights. By using the right words, you will be the one to do this.

Patrick Mackaronis is the CEO and Founder of social media up-and-comer Brabble. You can connect with Patrick on TwitterFacebook, and LinkedIn, or on his website

Social Media’s Impact On The Modern Day Workplace

patrick mackaronis

We do things very differently today with social media and nowhere is this more prevalent than in the workplace? Everyone uses technology at work, gets information and does research via the Internet.

Almost everyone you meet, in or out of the workplace, is on social media too. Staff and businesses alike use social media, and almost all businesses have a social media presence.

So how has social media changed the workplace?


People do not communicate via telephone nearly as much as they used to. Today our communication is done via email. But this has also changed, and more communication is done via social media platforms. Twitter, Facebook, LinkedIn and Instagram can be used for one business to chat to another, for a consumer to chat to the business, or for a business to promote his product.

Job offers

Recruitment agencies will always have work to do but recruitment is a niche market. Today, companies can advertise for staff on any of the social media platforms. If they are good at social media, they never have to pay recruitment fees. Likewise, people can look for jobs online and find work via Twitter or LinkedIn, all from the comfort of their home.


While social networking can allow you to find a job online, it can also allow your potential employer to check up on you. There is very little privacy on the Internet and social media accounts can be open to all. Be wise and careful about your settings and the information you put out there. You do not want your employer to see any compromising photographs.


Social networking has made in-person networking exceptionally easy these days and one can network via all the platforms. Keep your contacts professional, look for new ones all the time and meet like-minded people.

New markets

Social networking is a worldwide thing. You can talk to anyone, anywhere, at any time. New markets are constantly opening up and business no longer has to be insular.

Work from home

It is pretty easy today to work from anywhere but still be in touch with your boss or company. There may not be the need for you to have an office; the Internet can be your office. And you can communicate regularly with your colleagues via Facebook or Twitter. Remember, they all have DM (Direct Message) functions too.

Patrick Mackaronis is the CEO and Founder of social media up-and-comer Brabble. You can connect with Patrick on TwitterFacebook, and LinkedIn, or on his website

Social Media Marketing – Benefits and Thoughts

Many people think that social media marketing is an irrelevant matter for a business that involves large amounts of money spent in order to produce desired effects. These business owners could not be further from correct. Social media marketing is of extreme importance for every business, no matter where you are located or what kind of customers you are focused on. In this article, we are going to reveal the sophisticated benefits provided from the social media marketing.

Social Media Brand Recognition on a New Level

Your availability on the social channels is essential for your company. That is because clients will be able to find you, learn about you and get to know you. New customers will have more confidence to work with you, if you have a perfect image on the Internet. On the other hand, previous clients will get to know you, and you can easily grow an individual relationship with them.

Creating a Loyal Customer Base

When you engage with your clients and make a relationship with them, they become loyal. Customers love to receive attention, even when it’s from a salesperson. According to latest studies, clients who have a relationship with a specific brand will always stay loyal to it.

Social Media Provides Opportunities to Sell

Building a massive audience means that you will have more potential clients and all you need is to know how to convert them into cash. Every post you make might lead the customer to your website and then to a sale. It doesn’t matter whether he’s a new customer or an old customer, you have the chance to contact them with an offer and see whether it will convert.

Increased Conversion Rate

Latest studies show that customers want to interact with people and not with companies. They like to receive attention and a friendly attitude. This way, they are more eager to spend money, and that’s a plus for you as a business owner. Why is that? Since social websites allow you to be in constant touch with your clients, the closer the relationship, the higher is the chance to land a conversion.

Social Media Allows for Stronger Brand Authority

People young and old are getting more and more into the internet life. Thus, the percentage of purchased goods through the web is growing rapidly, and we are not going to see it slowing down in the near future. Internet shopping is easier, faster, cheaper and most major sellers offer shipping straight to your front door. Is there more to want?

That’s why, when people want to make a compliment for your services, they are most likely to turn to social medias such as Twitter, Facebook, and Instagram. When they share their opinion, your brand’s name will reach more people and the more they are talking about you, the higher your authority is. In this case, clients will convert easier given the fact that they trust you more.

Lower Marketing Cost

According to major online marketing platforms, marketers spend only five to six hours a week to generate a steady online traffic. If you can afford only an hour a day, it’s going to be enough, and you will harvest the results in a matter months. Even paid advertising on the main platforms is relatively cheap because your brand is going to reach thousands of potential customers. Moreover, if your budget is big enough and you implement a professional marketing strategy, you might see your sales skyrocket!

Final Thoughts

If the social marketing is not your strong side, then hiring a professional might reveal your business to an entirely new audience. The longer you wait, the harder it gets to break in the internet industry due to the fact that social medias are becoming more sophisticated than ever.

Patrick Mackaronis is the CEO and Founder of social media up-and-comer Brabble. You can connect with Patrick on TwitterFacebook, and LinkedIn, or on his website