Starting a Social Media Company: Ideas and Innovation

Posted in Social Media on February 20, 2017
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The social media industry already has some tech giants.  Google, Facebook and Instagram are to name a few among of them.  Each of these giants have a tremendous popularity among the people which is evident by the number of subscribers these tech giants enjoy.  These facts may look intimidating and discouraging for prospective entrepreneurs who Read More »

Starting a Social Media Company: Research and Due Diligence

Posted in Social Media on February 20, 2017
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Creating a social media platform and achieving success with it is not an overnight task.  It requires lot of dedicated time, effort and commitment that is backed by research and analysis.  Social media like any other business requires a thorough research in its market segment right from the incubation period.  This is more required than Read More »

Starting a Social Media Company: Adding E-Commerce To The Mix

Posted in Social Media on February 20, 2017
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E-commerce in social media is another strategy that startup social media platforms can follow. This strategy not only generates revenue but also increases the penetration of the social media platform among both businesses and users.  Let’s take the example of Pinterest called as the “Catalog of Ideas” by its CEO Ben Silbermann.  The platform which Read More »

Starting a Social Media Company: Revenue Generation

Posted in Social Media on February 20, 2017
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The objective of any business in any industry is to make profit for its sustenance and to reach a stage where the owners and shareholders also get profited.  Social media companies come up with various new and innovative ways to generate revenue out of their business.  The main channel of generating revenue in the virtual Read More »

Starting a Social Media Company: Security and Privacy

Posted in Social Media on February 20, 2017
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Virtual world is an unrestricted platform where there is no authenticity check with regards to a person’s claims about his age, sex and ethnicity etc.  Hence, security is an essential feature that needs be incorporated by any social media platform startup.  With that in mind, let’s do a deep dive into the need for security Read More »

Starting a Social Media Company: Platform Simplicity

Posted in Social Media on February 20, 2017
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Simplicity is a key feature that attracts users.  The fact that most of the platforms do not have separate tutorials that deal with their usability proves that social media platforms need to be designed in such a manner that they are simple to use.  Accessing YouTube and viewing a video does not require any tutorial Read More »

Starting a Social Media Company: Innovation as a Success Factor

Posted in Social Media on February 20, 2017
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Innovation is another key element to success in every industry. In Social media platforms the penetration, sustenance and long term survival are totally dependent on the innovation factor.  The competition in social media industry is only increasing day by day and it is only by innovation that any startup company can survive.  Innovation in social Read More »

Starting a Social Media Company: The Look and Appeal

Posted in Social Media on February 20, 2017
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The saying ‘a picture is worth a thousand words’ applies to every industry including social media platform.  People visit social media platforms with the main objective of interacting with friends, relatives and colleagues etc.  Visibility and appeal makes one feel like coming back to platform again and again.  Humans are visual creatures.  Anything that looks Read More »

Starting a Social Media Company: Platform Accessibility

Posted in Social Media on February 20, 2017
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patrick mackaronis

Accessibility is a key factor in determining the success of social media platforms.  When we talk about the accessibility, we are trying to understand whether the social media platform is a standalone application, web enabled and mobile device compatible etc.  Since, accessibility is a key factor in determining the success of the platform, the platform Read More »

Starting a Social Media Company: Importance of Platform Reach

Posted in Social Media on February 20, 2017
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patrick mackaronis

Internet has created various new avenues of sharing information, interests, and ideas etc. which were unthinkable and unimaginable of a decade back.  ‘Social media’ is the buzzword of the day among people across ages in the present day scenario.  These computer-mediated technologies not only allow users to interact with each other but also facilitate sharing Read More »